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The Business of Pilates Group Reformer

Globally the popularity of Reformer Pilates has never been stronger. Why? Increased scientific evidence supporting the benefits of Pilates on individual health, coupled with celebrities, athletes, and influencers promoting Pilates as their “go to” exercise and members wanting mental clarity and well-being as well as improved physical appearance. Reformer Pilates delivers – it is physically challenging without being physically exhausting and builds a unique mind-body connection.

Pilates continues on its upward trajectory, creating significant member engagement and revenue opportunities for the fitness industry. In our post-COVID world, members are putting an equal emphasis on mental and physical health, and now they also want physical results and are focused on how they feel post-workout.

This is good news for fitness operators looking to engage with their communities and deliver bespoke results-driven experiences. A well-designed Pilates Reformer space, activated by trained instructors, will elevate any club, attract and retain members, and drive new revenue.

Balanced Body Group Reformer Playbook

In 2000, we created the first Group Reformer program in the commercial fitness industry. Balanced Body has led the market ever since.

Our Group Reformer Playbook is designed to walk you through the creation of a commercially successful Pilates space. From layout/design to equipment selection and instructor training to case studies featuring current clients bring their experiences to life. We know the unique challenges and opportunities for fitness operators in adding a Group Reformer program. Balanced Body is your proven partner in successful end-to-end Pilates Group Reformer solutions.

Balanced Body know the unique challenges and opportunities for fitness operators in adding and growing Pilates programs. Check out our Playbook for successful end-to-end Group Reformer solutions!

Group reformer class

Balanced Body Reformers are the #1 choice for Group Reformer

Why? Unparalleled Quality, Craftsmanship, Performance and Service. For group programming, we offer 4 distinct Reformers proven to withstand frequent, everyday use and deliver performance and versatility in every class.

group reformer rialto plankbars

Training Tools for Group Reformer

Keeping your Group Reformer classes fresh is key to attracting and retaining members! Balanced Body offers a variety of training tools specifically designed for group programming. They are affordable, easy to clean, move and store, and appropriate for all fitness levels!

group reformer class on Allegro

Group Reformer Training for Fitness Instructors

To close the gap between high demand for Group Reformer and qualified instructors, Balanced Body Education® created our Group Reformer Training program to upskill instructors already teaching in a fitness setting.

Participants learn the Pilates techniques, skills and progressions needed to design and deliver engaging, results-driven Group Reformer classes. For operators, our Group Reformer Instructor Training leverages your existing instructors, their member followings, and provides cost and time savings.

“Overall, Reformer Pilates has increased our revenue by 35-40% per month. Although we had an initial outlay to purchase the Reformers, maintenance on the Allegro Reformers is minimal. All income now, aside from paying our instructors, is profit.”

Laura Hedges, Studio Manager at The Thames Club

“In our group training setting, we require something that not only looks aesthetically beautiful, but is easy to use and has a premium feel. With this in mind, Balanced Body was the only partner for us.”

James Shaw, Director of Pilates at Third Space

“Many of our instructors have now completed the BB Group Reformer education course. I highly recommend the program.” Huff continues. “We put our first round of Midtown coaches, all of whom are certified Personal Trainers already, through the Balanced Body Group Reformer program and received rave reviews from all instructors who completed it.”

Loryn Huff, National Program Director at Midtown Athletic Club

“Overall, Reformer Pilates has increased our revenue by 35-40% per month. Although we had an initial outlay to purchase the Reformers, maintenance on the Allegro Reformers is minimal. All income now, aside from paying our instructors, is profit.”

Laura Hedges, Studio Manager at The Thames Club

“In our group training setting, we require something that not only looks aesthetically beautiful, but is easy to use and has a premium feel. With this in mind, Balanced Body was the only partner for us.”

James Shaw, Director of Pilates at Third Space

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